The Content and Visibility of Green Building Practices on Commercial Construction Company Websites

Abstract

The number of buildings being erected using sustainable principles has risen, in part due, to environmentally conscious consumers and government incentives. For construction companies wanting to provide green building services, it is important to consider marketing these services in an accessible and effective manner. This study uses an evaluation form to collect data from company websites related to sustainable construction terminology. This data is used to determine the content and visibility of green building practices on construction company websites. This evaluation form is concerned with the initial impact of the website, the quantity of the content, the type of content, the accessibility of the content on the websites search engine as well as an external search engine. The study then compares the evaluation of a company with its revenue and the quantity of green building projects they produce. These comparisons are used to determine the effectiveness and necessity of advertising green building practices on company websites.