Influences Affecting Consumption and Purchasing of Animal-Based Food Products
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The purpose of this grounded theory study was to describe influences affecting the consumption and purchasing of animal-based food products for consumers and producers in California and Texas. The study had two components: understanding what consumer’s consider when purchasing products for consumption and what producers feel are important to food sales. Data were collected in Texas and California because those states are the two most populous in the United States. During the July and August of 2013, field data were collected in San Diego, San Francisco, and Fresno. Meat and meat by-product consumers were interviewed to understand what drives individuals to purchase certain meat products. During the September, October, and November 2013, similar consumer interviews were conducted in Dallas, Austin, and Houston to interview consumers. These Texas cities were chosen to parallel those interview sites conducted in California. At the conclusion of consumer data collection, a set of personas were developed to describe how consumers are influenced to purchase meat and meat by-products. Interviews with producers and those directly involved in the meat industry were conducted throughout California and Texas. Conducting interviews helped describe animal-based food producers’ beliefs about consumers and what consumers desire in a final product, alongside their efforts to market their product to meet consumer demand. Producer interviews were used to develop personas parallel to the consumer profiles.
Bedinger, Rachel (2014). Influences Affecting Consumption and Purchasing of Animal-Based Food Products. Undergraduate Research Scholars Program. Available electronically from