Millennial native Spanish-speakers’ decision to listen to English and/or Spanish radio programming
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The purpose of this video ethnographic case study was to describe the influences of millennial, native Spanish speakers when deciding to listen to English and/or Spanish radio programming. Five native Spanish-speaking Millennials born outside of the U.S. participated in the study. Listeners were male and female and between the ages of 18 - 32 who grew up in predominantly Spanish-speaking households. We conducted phone-based interviews and reiterated the purpose and procedures of the study. After phone interviews were complete, two phases of data collection began. The first phase consisted of video diaries. Video guides were sent to our participants and video diaries were submitted via FileX over the period of a month. The second phase consisted of in-person interviews with four participants.
Hernandez, Fatima (2014). Millennial native Spanish-speakers’ decision to listen to English and/or Spanish radio programming. Undergraduate Research Scholars Program. Available electronically from