An investigation of communications process within the Texas beef industry
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The purpose of this qualitative study was to identify and describe the communication process between and among sectors, and their corresponding members, in the Texas beef cattle industry. An inductive, qualitative approach was used to develop a platform for the study. Semi-structured interviews were conducted with individuals involved in the production, processing, and/or sale of beef cattle in Texas to investigate means/modes of communication and information sharing between these individuals. A grounded theory and case study approach was used to guide data collection, analysis, and modeling of the results. Interpretation of data collected from individuals indicated by the components in the Texas economic beef supply chain model were guided by Bandura’s (1986) social cognitive theory.
Subjectagriculture, communication process, Texas beef industry, character persona, economic supply chain model, modes of communication
Heinrich, Katie T (2014). An investigation of communications process within the Texas beef industry. Undergraduate Research Scholars Program. Available electronically from