The full text of this item is not available at this time because the student has placed this item under an embargo for a period of time. The Libraries are not authorized to provide a copy of this work during the embargo period, even for Texas A&M users with NetID.
These Are Not the Stores You’re Looking For: An Analysis of Target Canada as a Rhetorical Situation and Failed Memory Place
MetadataShow full item record
This thesis seeks to explore the complexities surrounding organizations during the process of becoming multinational. Particularly, I look at complications that can arise and lead to the ultimate failure of a multinational venture. My analysis is two-fold. First, I looked at Target Corporation’s expansion into Canada as a rhetorical situation—full of exigencies audiences and constraints. Ultimately, I argue the biggest constraining factor was Target’s own rhetoric, which created expectations that they did not fulfill. The second way I approach Target’s unsuccessful entrance is through the lens of collective memory studies. Places inherently house memories and memory that, if for an entire collective, is co-produced. Target Canada did not become a solidified memory place because the experiential landscape was inconsistent. The way that consumers experienced Target during one visit was not consistent from one visit to another and from stores in the U.S. to stores in Canada. Thus, for Canadians, I ultimately argue, these aren’t the stores you’re looking for.
Whitten, Rachel Linwood (2015). These Are Not the Stores You’re Looking For: An Analysis of Target Canada as a Rhetorical Situation and Failed Memory Place. Master's thesis, Texas A & M University. Available electronically from