Show simple item record

dc.contributor.advisorPetrick, James F
dc.creatorZou, Suiwen
dc.date.accessioned2015-02-05T17:28:37Z
dc.date.available2015-02-05T17:28:37Z
dc.date.created2014-08
dc.date.issued2014-08-04
dc.date.submittedAugust 2014
dc.identifier.urihttp://hdl.handle.net/1969.1/153526
dc.description.abstractThis study examined Chinese non-cruisers’ images and constraints towards cruising. Seven hypotheses were proposed to explore the relationships among images of cruising, cruise constraints, desire, intention and socio-demographics. Both qualitative and quantitative methodologies were utilized. Based on the literature review, semi-structured interviews were first conducted to determine measurement items for constructs of interest. A convenience sample was then used to collect quantitative data for testing the proposed hypotheses. Factor analysis involved three scales including affective images of cruising, cognitive images of cruising and cruising constraints. Two factors, positive images and negative images, were found in the scale of cognitive images of cruising, and five factors – intrapersonal constraints, not an option, structural constraint, time constraints and psychological constraints – resulted from the scale of cruising constraints. However, no dimension resulted in the scale of affective images of cruising. Among the seven tested hypotheses, five of them were supported and two were rejected by the data. The results showed that: 1) images of cruising were negatively correlated with cruising constraints; 2) images of cruising had positive effects on desire to cruise; 3) cruising constraints had negative effects on both desire and intention; 4) demographics variables had no significant effects on either images of cruising or cruising constraints. Based on the results of this study, both theoretical and practical implications were suggested, and directions for future research were recommended.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subjectChinese non-cruisers
dc.subjectdestination image
dc.subjecttravel constraint
dc.subjectdesire
dc.subjectintention
dc.titleExamining Chinese Non-cruisers' Images and Constraints towards Cruising
dc.typeThesis
thesis.degree.departmentRecreation, Park, and Tourism Sciences
thesis.degree.disciplineRecreation, Park, and Tourism Sciences
thesis.degree.grantorTexas A & M University
thesis.degree.nameMaster of Science
thesis.degree.levelMasters
dc.contributor.committeeMemberScott, David
dc.contributor.committeeMemberMcIntosh, Alex
dc.type.materialtext
dc.date.updated2015-02-05T17:28:37Z
local.etdauthor.orcid0000-0002-9692-240X


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record