DESIRED MOBILE APPLICATION FEATURES IN AGRICULTURAL COMMUNICATIONS AND JOURNALISM STUDENTS AT TEXAS A&M UNIVERSITY
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Desired Mobile Application Features In Agricultural Communications And Journalism Students At Texas A&M University. (March 2013) Casey Meadows Department of Agriculture Texas A&M University Research Advisor: Dr. Billy McKim Department of Agricultural Leadership, Education and Communications As an institution charged with the responsibility of educating those whom attend, the Department of Agriculture at Texas A&M University examines the desire of students to incorporate technology alongside traditional classroom instruction. The study sought to see what students find useful or difficult to utilize in current popular mobile applications on smart devices, such as the Blackberry, iPad, iPhone, Android devices, and even the iPod Touch in some instances. The study was conducted through a mixed methods approach consisting of a small focus group of Agricultural Communications and Journalism students at Texas A&M University to collect qualitative data and preferences. The focus group was later followed up by an extensive online questionnaire distributed to all Agricultural Communications and Journalism majors and minors at Texas A&M University in order to collect quantitative data concerning smart device ownership percentages, usage ratios, and personal preferences and expectations. Students had an overwhelmingly positive desire for a mobile application to be used alongside courses. Students expressed a desire for the app to mimic Twitter’s newsfeed design, while also having convenient access to course materials, announcements from course instructors, and interactive messaging with other classmates hosted through the app.
Meadows, Casey (2013). DESIRED MOBILE APPLICATION FEATURES IN AGRICULTURAL COMMUNICATIONS AND JOURNALISM STUDENTS AT TEXAS A&M UNIVERSITY. Honors and Undergraduate Research. Available electronically from