Browsing by Subject "Cruise"
Now showing items 1-2 of 2
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(2009-06-02)The purpose of this study was to gain an understanding of the structure and antecedents of cruise passengers' loyalty. Specifically, the study examined the dimensionality of the loyalty construct. Moreover, the study ...
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(2015-07-14)This experimental study examined what are the effects of expertise, blame, and service recovery on both purchase intentions and brand image after severe service failures. A 2x2x2 experimental design was conducted to measure ...