Browsing by Department "Marketing"
Now showing items 1-20 of 47
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(Texas A&M University, 2004-11-15)The purpose of this dissertation was to investigate post-international strategic alliance (ISA) formation issues, which have been neglected in the ISA literature. The specific research questions were 1) how do ISA partners ...
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(1986)A review of time-related consumer behavior literature is given. A time use questionnaire administered to 360 business students is used to study complementarity and substitutability among activities. Bivariate correlations ...
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(1985)The primary objective of the following study has been to examine the Marketing/R&D interface in major corporations with a focus in three major areas. The first pertains to a number of general issues commonly discussed in ...
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(1985)A questionnaire was mailed to the marketing officers of 1,000 randomly selected U.S. banks. The purpose was to determine bank marketing responses to deregulation and other changes in the competitive environment of the ...
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(2022-07-19)To meet sales targets with finite resources, business-to-business (B2B) sellers need to prioritize promising sales opportunities from a large pipeline of possibilities. Extant evidence in theory and practice suggests that ...
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(2009-05-15)This dissertation focuses on the discrepancy between consumers’ attitudes towards privacy and actual behavior. Although consumers increasingly protest against invasions of privacy, they routinely disclose more information ...
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(1995)With the passing of the North American Free Trade Agreement, the United States formally recognized Mexico as a country of great economic importance. In doing so, the United States opened the door to increased interdependence ...
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(2009-05-15)A blog, a shortened form of weblog, is a website where an author shares thoughts in posts or entries. Most blogs permit readers to add comments to posts and thereby be a conversational mechanism. One way that companies ...
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(2009-06-02)This dissertation utilizes the event study methodology from the modern theory of finance to examine corporate name changes (CNCs). Data sources include press releases and articles announcing CNCs compiled by Lexis Nexis, ...
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(2012-10-19)This dissertation examines how the stock market reacts to announcements of introduction of co-branded new products. Despite the apparent enthusiasm of practitioners towards co-branding--the practice of using two established ...
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(2009-05-15)New product introductions rely on technologies that are often subject to strongly contested standards wars. In an attempt to ensure that the technical formats that their products are built upon, are the ones that gain ...
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(2019-06-19)Establishing the importance of marketing at the corporate strategy level in enhancing firm strategic outcomes, in particular, firm value, is critical to the advancement of the marketing profession. In this research, I ...
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(2015-08-06)Savings play an important role in consumer financial well-being by alleviating the detrimental impact of income shocks, unexpected expenditures, and other financial uncertainties (Modigliani 1986). Despite the importance ...
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(2012-07-16)The objective of my dissertation work was to provide a better understanding of consumer choices related to these two important tradeoffs that consumers are often confronted with in the marketplace. Drawing upon regulatory ...
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(2019-06-24)This research comprises two essays on the development and application of machine learning models for marketing problems such as segmentation and personalized product recommendation. Prior market segmentation research has ...
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(2022-06-16)Consumers often make decisions under uncertainty, which competing firms have to incorporate into their strategic decisions. My dissertation work aims to provide a better understanding of how consumer uncertainty about ...
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(2011-10-21)Increasingly, firms are offering hybrid bundles — products that combine both good(s) and service(s). Some hybrid bundles, such as TiVo that combines a DVR and recording management are more visible, while some, such as GE‘s ...
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(2011-10-21)Two important issues regarding international market entry strategy remain largely unexplored: international launch time window (the elapsed time between product launch in the home country and launch in the focal country) ...
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(2021-06-01)Budgeting allows consumers to create a plan on how to spend their money, and making a budget is often considered the first step to achieving financial wellness. Existing research on budgeting suggests that setting a budget ...
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(2009-05-15)Multichannel marketing is the practice of simultaneously offering information, goods, services, and support to customers through two or more synchronized channels. In this dissertation, I develop an integrated framework ...