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Guidelines for Marketing Demand-Side Management in the Commercial Sector
Abstract
For the past decade, electric and gas utilities
throughout the nation, not just in hot and humid
climates, have promoted energy efficiency through a
variety of demand-side management (DSM) programs.
In 1984, the Electric Power Research Institute
(EPRI) began a study of the DSM activity of
utilities in order to assess the effectiveness of
such programs for meeting a variety of objectives.
One element of this broad based study was an
investigation into the factors that influence
commercial customer acceptance of demand-side
management. This paper summarized the results of
this research. A more detailed accounting of the
research can be found in DSM Commercial Customer
Acceptance, Volume 1; Program Planning Insights,
EPRI EM-5633, January 1988.
Citation
George, S. S. (1988). Guidelines for Marketing Demand-Side Management in the Commercial Sector. Energy Systems Laboratory (http://esl.tamu.edu); Texas A&M University (http://www.tamu.edu). Available electronically from https : / /hdl .handle .net /1969 .1 /6546.